Born in Dubai. Built on stories.
A creative agency shaping digital storytelling through strategy, culture and community-led engagement.
House of Soul is a Dubai creative agency that tells stories through social media strategy, community engagement and brand positioning. We work mainly with female-led brands and businesses, curating their narrative through strategic communications and marketing.
Both founders were born and raised here, and grew up watching the city turn from sand into skyscrapers. Coming from social media management, they kept meeting businesses with real substance and no digital presence to match it. House of Soul exists to close that gap with marketing that is streamlined, results-driven, and built to hold up after the launch.
Who you work with
Jannat Javaid
Founder and CEO
Elisha Sugano
Head of Branding and Events
What the work rests on.
Strategy
Every calendar starts from a position. We decide what the brand is for before deciding what it posts.
Culture
Dubai moves fast and reads everything. Work made here has to sound local and land internationally.
Community
Reach is rented, community is owned. We build for the people who come back, not the ones who scroll past.
You look like our next dream client.
If that landed, tell us what you are building and we will take it from there.